Merino Wool

A collection of gear guaranteed to keep you dry and warm in all conditions

Prival Hinged Merino wool balaclava facemask worn over nose

 Merino Wool Face Mask  

Sewn In USA

Prival Merino Wool Ski Socks

 Merino Wool Ski Sock 

Sewn In USA

The merino collection to withstand the toughest elements that come your way. Prival’s merino collection is made in the USA.

Prival-Reusable-Packaging-Compressed

Zero Waste Packaging Initiative

At retail stores Prival socks come with 100% reusable packaging. Each are contained in a koozie drink holder, attached to an eye wear retainer to hang your sunglass, all tied in with a Prival #2 pencil.